Belton ISD
Marty Sullivan II
I’m a multimedia specialist and visual storyteller with a background in photography, design, video, and web. My work focuses on helping organizations communicate clearly and intentionally through strong visuals, accessible design, and thoughtful storytelling. I’m drawn to projects that balance creativity with purpose and have a meaningful impact on the communities they serve.
Outside of my professional work, I continue to explore photography and video as creative outlets. These projects allow me to stay curious, refine my eye, and experiment with visual storytelling, capturing moments and ideas that are more personal, exploratory, and creatively driven.
Outside of my professional work, I continue to explore photography and video as creative outlets. These projects allow me to stay curious, refine my eye, and experiment with visual storytelling, capturing moments and ideas that are more personal, exploratory, and creatively driven.
What do I do when I'm not at work?
Education
- College/University
- Master of Arts in New Media Journalism | Full Sail University – May 2021
- Bachelor of Science in Advertising & Marketing Communications | Fashion Institute of Technology – May 2019
- Certificates
- Google for Education Certified Educator (Level 1 & Level 2) | July 2023
- Google UX Design Certificate | January 2023
Experience
June 2023 – Present
Belton, TX
Belton, TX
- Visual & Digital Design: Lead the design and production of digital and print deliverables, including websites, social media graphics, event branding, presentation visuals, and marketing materials, ensuring alignment with district initiatives and brand standards.
- Web Design & UX: Directed the district-wide migration to a new CMS (Finalsite), designing ADA-compliant layouts for the main district site and 21 campus sites. Develop and deliver annual training for campus web managers to support website compliance, consistency, and user-focused navigation improvements.
- Multimedia Production: Lead visual storytelling through the capture and production of video and photo content for board meetings, district-wide events, and storytelling campaigns across web and social channels.
- Campaign & Event Support: Partner with district leadership to concept, plan, and develop multimedia content for high-profile campaigns and events such as graduation, convocation, and community initiatives, ensuring cohesive messaging across multiple platforms.
- Brand Management: Oversee brand standards across all digital and visual content, providing guidance and quality control to maintain consistency district-wide.
- Crisis Communication: Support district and campus leaders in disseminating urgent, time-sensitive communications through ParentSquare, ensuring accurate and timely outreach to all students, parents, and staff.
December 2020 – May 2022
New York, NY
New York, NY
- Print Design: Designed print materials for the campus testing center and residence halls, guiding students and staff through COVID-19 protocols with clear and accessible messaging.
- Multimedia Instruction: Created video tutorials on COVID-19 testing procedures and quarantine/isolation protocols for students, faculty, and staff for effective compliance.
- Administrative Management: Developed and implemented streamlined procedures for tracking and archiving COVID-19 data for students, faculty, and staff, ensuring efficient and accurate data management in compliance with health guidelines.
October 2020 – March 2021
Freelance
Freelance
- Social Media Management: Designed social media assets, campaigns, and email graphics to boost fundraising and community engagement.
- Marketing Campaigns: Developed and executed marketing campaigns aimed at increasing technology awareness, successfully encouraging new contributions, involvement, and membership.
August 2019 – November 2020
New York, NY
New York, NY
- Multimedia Design: Created multimedia content for training, recruitment, and advertising for department and student staff use, enhancing communication and supporting various events.
- Student Programming & Supervision: Supervised student-led programming and advocacy efforts among four residential student councils, providing support and feedback through event planning and professional development.
- Curriculum Development: Created a comprehensive residential education curriculum with weekly objectives and activities for residential students, facilitated by residential assistants.
- Crisis Management: Participated in a 24/7 on-call rotation, overseeing crisis response for 2,200 residents.
August 2016 – January 2020
New York, NY
New York, NY
- Design: Created weekly and monthly themed menus and event calendars for four dining and operating locations, enhancing customer engagement and dining experiences.
- Marketing: Coordinated successful marketing plans to promote dining hall products and services, including the creation of advertising and promotional materials, driving increased attendance and sales.