I conducted interviews to determine my users’ needs, wants, likes, and dislikes for an app and website that allows users to view and track player stats and information. I then grouped their responses to create two persona that would be a part of my target audience. The first user group includes high school athletes who want to play sports at the college level. The second user group includes high school coaches.
These user groups allowed me to understand what would make this app and website better for both student-athletes and members of a coaching staff. Through my research, I gained that users would like a straightforward want to track, update and view stats.